Public Relations for Every Business
Solopreneur. Author. Thought Leader. Creative. Local Shop. Startup. Coach. Artist.
No matter what your business is, a strong public relations strategy will help you raise your profile and grow sales.
You need someone who knows the PR game AND understands the limited resources of a small business.
That’s where Pitch PR can help.
You have a business to run.
That’s why you want to avoid:
- Shooting your shot on podcasts, speaking opportunities, and media features, but getting crickets in return
- Spending time you could be using to do revenue-generating work on writing press releases, newsletters, and pitches (and being completely unsure of if they’re actually good or not)
- Spending money on social media and advertising that doesn’t pay off
You need a playbook to make your PR efforts effective.
Here’s how we’ll get you impactful public relations:
STEP 1: PICK A PATH
Choose if you want to get really good at your own PR or have me do it for you. We’ll discuss the best option for you in your intro call.
STEP 2: GET SHIT DONE
We have an in-depth face-to-face session OR you sit back and let me do the thing. Either way, you’re in the game, and reaching the right people at the right time!
STEP 3: SPREAD THE WORD
You’ll start getting earned media coverage, reaching more of your ideal clients and building authority in your business!
PR COACHING
Nail your own public relations with support
You will:
- Get on-call expert advice on PR decisions and platforms
- Learn how to get media coverage that increases brand awareness (and gets customers/clients)
- Become ultra comfortable in on-camera, print, and podcast interviews and speaking opportunities
- Get helpful feedback and editing on your blogs, social media, and other writing
Real time guidance and answers so you can rock your own PR.
DONE-FOR-YOU PR
I’ll play to win on your behalf
I will:
- Write your press releases and media pitches
- Connect you with reporters to get you more attention
- Ghostwrite articles, blogs, and op-eds
- Create products that make it easy for reporters to work with you, such as a Digital Press Kit
- Write newsletters and marketing emails that connect you directly with your target audience
Done-for-you PR to get you in front of the best-fit audience.
HEY, I'M SARAH.
You know the person you see off to the side of government press conferences, seeming to run the show without actually saying anything? That’s what I did for two decades in the federal government and nonprofit sectors.
My sweet spot was communicating complex scientific and technology topics to everyone from the general public to Congress.
What I learned is that (like sports, politics, and tv shows) PR needs long-term strategies AND fast wins.
You have to play through the whole game, but getting points on the scoreboard (or your name in the newspaper) early in the game builds momentum and excitement.
I know how to win the PR game for small businesses. My role on your team is to build you up, teach you skills you can use over and over, and help you get some quick wins.
You want to focus on writing the book or creating the art or launching your next great product.
You need an expert who can get your incredible creativity in front of the right people.
So hit that button and let’s win your PR game.