You can win the Public Relations game
All you need is the right coach and pinch-hitter showing you how to build a seasons-long strategy.
There are two key positions on a team that can help up your game. For a quick win, you need pinch hitter. To teach you how to build a season-long strategy, you need a coach.
You have a business to run.
That’s why you want to avoid:
- Shooting your shot on podcasts, speaking opportunities, and media features, but getting crickets in return
- Spending time you could be using to do revenue-generating work on writing emails and pitches (and being completely unsure of if they’re actually good or not)
You need a playbook to make your PR efforts effective.
Here’s how we’ll get you impactful media coverage:
STEP 1: PICK A PATH
Choose if you want to get really good at your own PR or have me do it for you. We’ll discuss the best option for you in your intro call.
STEP 2: GET SHIT DONE
We have an in-depth face-to-face session OR you sit back and let me do the thing. Either way, you’re in the game, and reaching the right people at the right time!
STEP 3: SPREAD THE WORD
You’ll start getting earned media coverage, reaching more of your ideal clients and building authority in your business!
PR COACHING
Nail your own PR with support
You will:
- Become ultra comfortable in on-camera, print, and podcast interviews
- Get the exact interviews you want
- Interview & public Q&A prep
Real time PR feedback and answers so you can rock your own PR.
PR PINCH HITTING
I’ll play to win on your behalf
I will:
- Write your press releases and email pitches
- Create your Digital Press Kit
- Curate a list of the right people to reach out to, and when
Done-for-you PR to get you in front of the best-fit audience.
*time out*
What's with all the sportsball?
HEY, I'M SARAH.
You know the person you see off to the side of government press conferences, seeming to run the show without actually saying anything? That’s what I did for two decades in the federal government and nonprofit sectors.
My sweet spot was communicating complex scientific and technology topics to everyone from the general public to Congress.
I also spend lots of time watching football and basketball from the stands.
Just like sports, your PR needs long-term strategies AND fast wins.
You have to play through the whole game, but getting points on the scoreboard (or your name in the newspaper) early in the game builds momentum and excitement.
I know how to win the PR game for creative businesses. My role on your team is to build you up, teach you skills you can use over and over, and help you get some quick wins.
You want to focus on writing the book or creating the art or launching your next great product.
You need a coach or a pinch hitter to get your incredible creativity in front of the right people.
So hit that button and let’s win your PR game.